Have I already talked about how much work #self-publishers have to do to market their stuff? If so, I cannot say it enough. If not, I probably dreamed that I did.
Today I attended a meeting (thanks to my friend, Mia Bolden who owns Beautiful You Studio here in Pensacola, is a life coach, and is my pole fitness instructor AWESOME lady!) about #SocialMediaMarketing. On the way up the elevator, we talked about how there is so much information about this that it is overwhelming. Here are some things that I found valuable from today’s meeting:
It does matter how many people you follow versus how many people follow you. I know that you youngsters are probably thinking DUH, old lady, but I did not actually know that this was a thing. So, I looked at my Instagram and Twitter accounts to find that the ratios were drastically disparate. I had a wopping 600 something followers on Instagram, and I was following over 2,000. This is a BIG NO-NO! I guess it makes you look desperate or something. REMEDY: There’s an app for that! It’s called Unfollow. Go figure. It allows you to mass unfollow people who are not following you back. BOOM!
80/20 Rule: I had heard this before, but I needed it to be reemphasized I guess. Basically, you want to share 80% content-related stuff that is not sales, and 20% sales. So, for my sexual harassment stuff, I should be sharing 80% information about what’s going on with sexual harassment and 20% of what I offer. Another tip was to use the outside information (like statistics) and then create a personalized infographic that addresses that information. So, I could use information from a news article about sexual harassment and create an Infographic using Canva that demonstrates what I would do to address it.
7 Times: We are hit with so much marketing that it doesn’t sink in as quickly as you’d think. In fact, the statistics show that it takes about 7 times to be exposed to something before you notice it or understand it. So, this is why commercials are repeated over and over. Have you ever sang a song but not listened to the lyrics? I do this all the time. I’ll realize it when I decide to sing karaoke. I’m like, “Oh, I did not know that’s what she was saying!” I guess it’s the same concept. We have become so neutralized by all the ads that it takes repetition to get the message through. So, for those of us trying to push our message out, remember 7 is the lucky number.
These were my big takeaways for the day. I hope they help. If you have any questions, feel free to email me (email@example.com) or comment 🙂
This self-publishing journey has been quite a challenge, but it’s a good challenge. I feel myself growing by just doing it. It is crazy to me how often we keep ourselves from doing things just because we don’t know how or we feel we don’t have some authority. I am so glad that I’m overcoming this. What is that study that says you have to practice something for 10,000 hours before being able to do it well? If that’s the case with self-publishing, I’m two books in and have only been practicing for about 1/10 of that number.
Here are some things I’ve learned:
Patience is a virtue. I am not a patient person, so this one is difficult. However, it is interesting when my personality is altered by a process. When I sit down to write, I have my stories in my brain, and I just expect them to flow perfectly and quickly onto the document. Then, I don’t want to have to edit them. And, I do not want to have to go through the grueling process of creating a cover page and marketing plan, etc. These things all take time, and if you rush through them, you will regret it.
Self-publishing is hard. I have read many tips and tricks online, and they all say that you should hire an editor and a cover designer. I am too stubborn for this at this point because I feel confident in my ability to do these things and save money. We’ll see how this works out. On my first book, I had to republish three times because of mistakes. However, that book was an experiment. I wrote it in two weeks and had it published within the same two weeks. I don’t feel like it counts as much.
Do what works for you. This is kind of an extension of number 2, but I have learned that I cannot do what others do. I have to find my own way and s
tick with it. This is the cool thing about self-publishing: you have the freedom to do that, and your success or failure depends on you. My motto for this is, if it doesn’t work, find another way. It’s that simple. I have to follow my own style; otherwise I’d just pay someone to do it for me.
Overall, self-publishing is a journey. I do not expect overnight success. I do not really even care much about that part. What I do care about is that I am finally publishing my work. I’m finally getting my stories out there into the world. If no one wants them, fine. If just one person reads my stuff and enjoys it, I will be ecstatic.
I stayed in a marriage for too long because of the frightening process of divorce. I had kids, so I was scared to hurt them. I was a woman, so I was scared to be financially screwed. However, as I was writing my book this morning, I realized that I focused a lot on the process and not the product. Most of the time, the process is more important than the product, but not in divorce. The product of divorce is freedom! Nearly nothing is better than freedom. I wish that the many times I had attempted to end my marriage I could have seen the freedom. I would have pushed through all the bullshit sooner so I could quit wasting my time.
I talk a lot about divorce in my book because it was a major turning point in my life. I was a different person before I got a divorce because I was trapped in a bad situation. Being free has allowed me to change in so many ways for the better. My health has improved, my financial situation has actually improved, and my confidence has improved. I am following my dreams (cheesy, yes, but true!) because I am no longer held back by a negative view of life. Divorce sucked. People got hurt; money was blown; things changed. But, at the end of the day, these struggles were invaluable learning experiences. And, the light at the end of the tunnel is amazing. It was truly worth it.
I am in the editing process of writing, so, fingers crossed, the book will be out soon. I’m self publishing for the first time and am super nervous and excited about it. I will be writing about the process as well. The book is going to be called, Evolving Through Bullshit. Maybe you’ll try it out.