Learning about Social Media Marketing

 

Have I already talked abpexels-photo-273691.jpegout how much work #self-publishers have to do to market their stuff? If so, I cannot say it enough. If not, I probably dreamed that I did.

Today I attended a meeting (thanks to my friend, Mia Bolden who owns Beautiful You Studio here in Pensacola, is a life coach, and is my pole fitness instructor AWESOME lady!) about #SocialMediaMarketing. On the way up the elevator, we talked about how there is so much information about this that it is overwhelming. Here are some things that I found valuable from today’s meeting:

  1. It does matter how many people you follow versus how many people follow you. I know that you youngsters are probably thinking DUH, old lady, but I did not actually know that this was a thing. So, I looked at my Instagram and Twitter accounts to find that the ratios were drastically disparate. I had a wopping 600 something followers on Instagram, and I was following over 2,000. This is a BIG NO-NO! I guess it makes you look desperate or something. REMEDY: There’s an app for that! It’s called Unfollow. Go figure. It allows you to mass unfollow people who are not following you back. BOOM!
  2. 80/20 Rule: I had heard this before, but I needed it to be reemphasized I guess. Basically, you want to share 80% content-related stuff that is not sales, and 20% sales. So, for my sexual harassment stuff, I should be sharing 80% information about what’s going on with sexual harassment and 20% of what I offer. Another tip was to use the outside information (like statistics) and then create a personalized infographic that addresses that information. So, I could use information from a news article about sexual harassment and create an Infographic using Canva that demonstrates what I would do to address it.
  3. 7 Times: We are hit with so much marketing that it doesn’t sink in as quickly as you’d think. In fact, the statistics show that it takes about 7 times to be exposed to something before you notice it or understand it. So, this is why commercials are repeated over and over. Have you ever sang a song but not listened to the lyrics? I do this all the time. I’ll realize it when I decide to sing karaoke. I’m like, “Oh, I did not know that’s what she was saying!” I guess it’s the same concept. We have become so neutralized by all the ads that it takes repetition to get the message through. So, for those of us trying to push our message out, remember 7 is the lucky number.

These were my big takeaways for the day. I hope they help. If you have any questions, feel free to email me (juliestillrolin@gmail.com) or comment 🙂

Struggles Teach Us Something. Listen to Them.

Struggle Meme

I was forced out of bed this morning by thoughts of writing. It’s amazing how passion can make us do things. As I was proofreading the second chapter, I decided to share my thoughts on struggle. I have struggled for years, no, decades, with wanting to write, but I have never followed through. I actually finished a book last year, but have not touched it sense. This struggle is one of self-doubt. However, as you’ll find in my book, I do not believe that we struggle for no reason. Our bodies physically try to protect us, so they get confused by our fears. When we fear something, the body turns away from it as a means of protection. Unfortunately, these fears are often irrational and reinforced by a false sense of security. My fear of writing is that I won’t be good enough. It is that someone will read it and think I’m stupid. Or, no one will read it. Why do we fear these things? Because we have struggled with something similar. Someone somewhere has put these thoughts in our heads, whether it is social media, television, friends, enemies, family…But, a cool thing can happen when you realize that this struggle was just meant to be a lesson, not a debilitating reality. This struggle was meant to prepare you for the possibility of rejection. But, this struggle is not permanent. No struggle is. That’s why it’s a struggle. It’s hard, you push through it, and you’re better on the other side. You can appreciate it more. With me, I’ve learned that I don’t care if I’m rejected. I have been there. I don’t care if someone thinks I’m stupid; I know plenty of stupid people. What I care about is finding my voice and letting it out. It’s been screaming at me for decades inside my head. It needs out. SO, if you are struggling with something, take a good step back and try to see what the lesson is within the struggle. Then, push past it. Get on the other side and remember it for future struggles may come, but they too can be lessons rather than realities. Happy Wednesday!