Have I already talked about how much work #self-publishers have to do to market their stuff? If so, I cannot say it enough. If not, I probably dreamed that I did.
Today I attended a meeting (thanks to my friend, Mia Bolden who owns Beautiful You Studio here in Pensacola, is a life coach, and is my pole fitness instructor AWESOME lady!) about #SocialMediaMarketing. On the way up the elevator, we talked about how there is so much information about this that it is overwhelming. Here are some things that I found valuable from today’s meeting:
- It does matter how many people you follow versus how many people follow you. I know that you youngsters are probably thinking DUH, old lady, but I did not actually know that this was a thing. So, I looked at my Instagram and Twitter accounts to find that the ratios were drastically disparate. I had a wopping 600 something followers on Instagram, and I was following over 2,000. This is a BIG NO-NO! I guess it makes you look desperate or something. REMEDY: There’s an app for that! It’s called Unfollow. Go figure. It allows you to mass unfollow people who are not following you back. BOOM!
- 80/20 Rule: I had heard this before, but I needed it to be reemphasized I guess. Basically, you want to share 80% content-related stuff that is not sales, and 20% sales. So, for my sexual harassment stuff, I should be sharing 80% information about what’s going on with sexual harassment and 20% of what I offer. Another tip was to use the outside information (like statistics) and then create a personalized infographic that addresses that information. So, I could use information from a news article about sexual harassment and create an Infographic using Canva that demonstrates what I would do to address it.
- 7 Times: We are hit with so much marketing that it doesn’t sink in as quickly as you’d think. In fact, the statistics show that it takes about 7 times to be exposed to something before you notice it or understand it. So, this is why commercials are repeated over and over. Have you ever sang a song but not listened to the lyrics? I do this all the time. I’ll realize it when I decide to sing karaoke. I’m like, “Oh, I did not know that’s what she was saying!” I guess it’s the same concept. We have become so neutralized by all the ads that it takes repetition to get the message through. So, for those of us trying to push our message out, remember 7 is the lucky number.
These were my big takeaways for the day. I hope they help. If you have any questions, feel free to email me (firstname.lastname@example.org) or comment 🙂